What makes a freelance copywriter a good one? I’m glad you asked. In this world of fly by the seat of your pance antics, doing what you like, when you like, and how you like to-there are no more standards when it comes to work ethics as copywriters.
But I believe there are 4 basic standards to change general copywriting into good and godly copywriting.
- Have a passion for your craft and a desire to always get better, always educating yourself. If your clients don’t feel and see that you love what you do and believe what you’re talking about, you’ve ruined your chance to make a great first impression. Be ever learning the copywriting craft and write content that is fresh and lively.
- Give your clients a systematic plan that you plan to walk them throughout the process while completing their project. This is a great way to impress the client right out of the gates. Instead of the client worrying if your going to handle their project like one of the Three Stooges, they’ll know they made a solid choice in a copywriter because of the game plan are are able to lay out from the first phone call. This plan needs to be turnkey, a proven success system that other copywriters have used in the past and has relative success. When a copywriter can come aboard in the midst of chaos and steer the ship into calm waters, you’ll win over that client and remember, happy clients talk.
- Be easy to work with. This goes without saying, you don’t want to be a person that your client is always second guessing, constantly on the verge of pulling a Donald Trump on you in a board room with two fingers in your face. Be moldable within your game plan if the client’s needs change within reasonable boundaries. You’re a Christian, so it should be of the utmost importance to portray a kind, and gentle spirit that moves the project along with care and tact, but yet forward enough to keep the project streamline and efficient.
- Last, but not least: Always meet your deadlines and be a person of your word. In all my years this is what kills more businesses out there than anything else. Most people, including a lot of Christians that I have known, never do what they say. The bible says in the book of Titus, “It is impossible for God to lie”. Since this is true, shouldn’t followers of Christ make it their goal to meet deadlines, follow up quickly, submitting high quality and unplagerized work? Shouldn’t we always be honorable and integral in what we promise to clients, never embellishing? Many times, this is the only way that we can prove ourselves as followers of Christ, which is making ourselves one in the same with our words, as God does.
If you keep the LORD first and follow these basic standards for good and godly copywriting, I believe your career will take off with a major blessing from the LORD. Any other items that have worked for you in creating good and godly copywriting?